When setting or editing the campaign please pay attention to the Targeting Cost shown in the upper right corner of the screen. Some targeting options are free and some are charged extra. Usually those more advanced options are charged as there is additional cost in processing a high volume of data to perform.
Important! Most of the targeting options are billed once for multiple selection from option category, however there are some that will add cost to each selection from the category. Please always check your current Targeting Cost shown on the screen.
The targeting charge is added to each single playout and there are prices depending on the option may vary. To learn the price please point your mouse over the (i) icon or tap it if you are on your mobile device.